How To Make Massive Profits With Facebook Ads As An Affiliate

by Justin Goff – Affiliate Manager And Co-Owner Of The 31 Day Fat Loss Cure program

Last year I was invited to Facebook along with 33 of the world’s top internet marketers…

We got an inside look at Facebook’s ad system, got to ask questions, and I came away with some incredible tips that most marketers have never even heard of.

I’ve been really diving into Facebook Ads lately and wanted to share with you how you can make some big money on Facebook as an affiliate of The 31 Day Fat Loss Cure.

Currently you can get some incredibly cheap clicks from Facebook – especially if you niche down your market.

High Converting Facebook Ads

Here’s an example of a campaign I ran for women ages 30-35…

This ad had a click through rate (CTR) of .077% and I was paying about .24 per click on it.  When I started, this ad was profitable and it had a decent return on it.  But what I did next was what took the ad to the next level…

From here your goal is to test more pictures and more ad copy.

3 Things You Must Do To Improve Your Facebook Ad Conversions

1. Change your picture

Unlike regular direct marketing where the headline is the most important part, on Facebook the picture is hands down the most important part of the ad!

I usually test as many as 30 different pictures because you NEVER know which picture is going to convert the best.  I just recently had an ad getting  a CTR of .08 and out of the 30 new pictures I tried, one of them rocketed the CTR to .12!  This means my cost per click (CPC) went way down and my profits for the campaign went way up!

By the way, the easiest way to do this is to use Facebook Ads Manager.  It’s $197 but if you’re serious about making money on Facebook its the best investment you can make.  It will literally save you 20-30 hours per week – and make you a bunch of money just from the shear fact that you’re saving time.

2. Narrow Your Target Audience

When I started doing Facebook campaigns, I was targeting women ages 30-55 in one big group. Now, I target each individual year as a separate group and also do keyword targeting as well (hat tip to Geordie for this little nugget).

The more you can narrow your niche the higher your CTR will be and the cheaper your clicks will be (which means more profits for you).

Just think of all the things you can target with Facebook Ads… You can target people who watch certain TV shows like The Biggest Loser.  You can target women who are interested in clothes like Victoria’s Secret – Don’t you think if a woman is interested in Victoria’s Secret that she probably cares what her body looks like?

By the way here is another BIG secret for your Facebook campaigns – this product converts VERY well with the older crowd, both men and women.  Don’t waste your money on anyone under the age of 35, and make sure you test all the way up to 70 years old!

3. Use Direct Linking

Some of our affiliates seem to be using landing pages with promoting our 31 Day Fat Loss Cure product.  I think this is a MAJOR mistake.  Right now, the sales video is converting extremely well with cold traffic from Facebook.

Your goal should be to get as many people as possible to the video!

I recommend starting off with CPC (not CPM) and once your ad is doing well try to do a CPM ad as well.  This way you dont waste any money running CPM ads that don’t get clicks.

As of today there is still some confusion when it comes to CPC and CPM. CPM was a much better deal for a while until Facebook switched over their algorithm. Now it’s still up in the air whether CPC or CPM is the best. But like I said, start with CPC and then test CPM as well.

If you have any questions about Facebook Ads using The 31 Day Fat Loss Cure, feel free to email me JustinGoff {at} gmail.com, or hit me up on Skype/Aim under Jumbopickles…  If you’re not an affiliate of ours yet, make sure you check out the affiliate page which has more info on payouts, getting setup and more…

- Justin Goff